Ladies Lawn Night

Ladies Lawn Night was October 1, 2009 from 6-9 p.m in the courtyard of the freshman dorms. This event was part of the PRSSA national CW campaign my PR class is competing in. I am in a group with 4 of my other classmates and we worked hours on making our event one everyone would remember. 

At LLN we showed the premiere episodes of 90210 and Melrose Place projected on a big screen and laid out blankets on the lawn. Before the sun went down we had a fashion show and the Jazz Bandits performed. A local jewelry store came and sold accessories and the clothes from the fashion show were even on sale after the show. A sister from ZETA soroity came and spoke about breast cancer awareness and handed out pink ribbons.  It was the perfect girls night!

Several community businesses were very generous in donating prizes for the raffle. We were able to give away lots of neat gifts. Plus the CW in Atlanta really helped us out and gave us boxes of CW promotional items to give out at the door and several huge CW banners that we hung on the tennis court fences so students could take pictures in front of them. 

As far as promotion goes, we did all we could. There were flyers EVERYWHERE, we handed out mini flyers on campus, sent press releases to local media, made a twitter and facebook event, posted it on the campus calendar and bobcat vision, had the event listed in the Colonnade, and updated a blog, (check it!)

When students on campus tell me they had fun at Ladies Lawn Night I feel like a proud parent because this event was my baby for the past month and it makes me happy knowing people enjoyed all our hard work. Let's just hope the CW think the same.

I learned so much about campaign planning; for example how asking someone to help never hurts. Most of the Milledgeville community was more than willing to help. Through several moments of frustration, I learned you need to triple check everything. I can see where it would come across high strung to the outsider, but as PR people we have events to plan and we have to make sure everything is in place and accounted for! 

I really have a new respect for event planners....it is a stressful yet rewarding job!

Now that the event is behind us, it is time to get going on putting together our campaign booklet!!!!