If Mamma ain't happy, nobody's happy!

We have all heard the saying "If Mamma ain't happy, nobody's happy," and even the PR world is now following that rule.

I noticed many more moms engaged in social media. This website is specifically for social media moms to network and discuss what is going on in the world around them. There are some interesting links and discussions all targeted towards moms. 

 We sometimes don't give the stay at home moms enough credit for playing such a large role in the PR world, but if you can get the social media moms talking positively about your company/product you have done well. Everybody knows moms talk.... a lot... which can be a great PR tacit. Moms are a great group to please and companies should take note of that!

Take for example the Motrin mom controversy. (Read this if you don't know what I am talking about.) This uproar of moms started on twitter! Can you believe moms aret hat active on Twitter? My mom even the other day said something about getting a Twitter account. 

The writer makes a good point that Twitter acts as a warning system, companies need to be aware of what is being said about them or their product on Twitter and fix the problem before it spreads all over the internet like a wildfire. A lot of embarrassment can be avoided if you catch it early on Twitter.

Moms tweeting was the cause of this huge attack against Motrin. I am sure the PR people of Motrin didn't see this one coming and had a lot of repairing to do for their company considering their main target audience is moms and since moms are the ones who buy medicine for their children.

Couponmom.com is another example of social media savvy moms joining together talking about products and great deals. What a PR opportunity! I looked around on this site for a while and found some great buys.

These are just a couple examples of how important moms are in the PR world. So if mamma ain't happy about your product, she is going to let people know about it and then nobody is going to be happy about your product! Once again this statement rings true not just in the home but in the PR field!