Guiniven makes a good point when he says, "The cautious approach taken by organizations could benefit public relations. While PR budgets may suffer cutbacks, advertising budgets will likely take much bigger hits."
After reading this I was thankful to be a PR major. I realized companies will look to public relations more this year becasue it is more cost effective than big, flashy, risky advertising campagins.
No matter the situation of the economy, institutions will do what it takes to earn and keep the trust of the public, which ensures public relation professional they are still needed. PR is so much more credible and affordable than advertising.
So PR poeple of 2009 do not get down in the dumps about this year, becasue we are still needed and will survive!!!!
We are needed and we will survive! The economy will rebound. I have faith in the American people. A lot of PR is free, remember, but advertising is not! :)
ReplyDeleteI believe PR will play an essential role when the economy begins to rebuild as well. Many companies have lost the public’s trust. PR Professionals will play a key role in corporate rebranding and if they don’t think so, as PR professionals, we’ll make references to The Tylenol Scandal of 1982.
ReplyDeleteGood point Lauren! I am thankful for a major is PR as well. People will always be looking for free promotions over paying for advertising!
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